Marketing & Customer Loyalty

Fan Loyalty is the Key to Success

Strengthen customer engagement – the sweb.Loyalty platform enables you to develop and operate your own loyalty program. Your guests collect points for each interaction which they can redeem for experiences and/or products money can’t buy. You connect your guests to your brand, get to know them better and steer their behavior through targeted promotions - and finally increase revenue and customer satisfaction.

Watch this video and learn more about our SKIDATA loyalty platform sweb.Loyalty and how you and your customers can become lifelong champions.

sweb.Loyalty

How it works

SKIDATA Loyalty Platform

The sweb.Loyalty platform helps you to motivate your customers to use special services. Ski guests can register and can earn points for all interactions, online or on-site: for example, the use of certain cable cars and lifts, using a destination also in times of bad weather, number of vertical meters or the use of certain sales channels, and much more. The loyalty points earned can be exchanged for services that you have selected. In this way, fans can enjoy both, products of the ski resort like discounted tickets as well as products that money can´t buy: riding on a snow groomer, VIP parking right in front of the ski lift, access to a VIP lounge during events/races or the exclusive use of cable cars before the official start of the ski day are only a few possibilities.

Reward

Bad weather skiing
Dining
Use of mountain railways
Number of vertical meters
Ski school
Equipment rental
Merchandise purchases
Newsletter registration
Use of specific sales channels
Non-Skiing activities
Social media and website activities

Redeem

Merchandise
Discounts
Exclusive test equipment
Riding on a snow groomer
VIP parking
VIP use of ski-lifts
First use of the gondola
Access to a VIP lounge

Realize

Committed, loyal guests
Data generation
Influence behavior
More online activities
Sales increase

Your benefits

Know your customer	Influence customer behavior
You get a 360-degree customer view which lets you get to know them better. Use this knowledge to target activities and promotions that interest them.	You guide your customer’s behavior with rewards. Put extra emphasis on additional offers and services to increase revenue while at the same time reducing advertising costs.
Promote customer interactions	Strengthen customer relationships
Fans collect points for all interactions - online or on site. In this way you promote your social media activities and make use of gamifi cation for an improved customer experience. This adds value to your existing offerings.	Show your customers that they are important to you. Customers can redeem collected loyalty points for services, experiences, or products, either from your portfolio or for experiences money can´t buy.

Downloads

sweb® Loyalty Mountain

Installations

SKIDATA implemented sweb.Loyalty in San Francisco: "49ers new social and digital fan competition (Faithful 49 presented by Esurance)“

Watch our fist reference video with the topic: Loyalty. Don’t miss the interview with Bart Wiley – COO of Seattle Sounders. It is really amazing and can make all of us proud how satisfied he is.

The loyalty platform has already been successfully implemented at Seattle Sounders FC:

Flyer Seattle Sounders

Club members of the Miami Dolphins can collect points for certain actions which can then be exchanged for various services.

Flyer Miami Dolphins